"Ask The Expert" Data Revenue

City/Regional magazines and other publishers who publish a Top Doctor’s list have a new way to connect physicians and readers by tapping into the actual questions patients ask most often.

The DataJoe Physician Survey

We surveyed tens of thousands of doctors across the United States, capturing the top patient questions by specialty. Using AI to analyze over 3,000 physician responses, we identified patterns and crafted summary questions that reflect patients’ primary concerns.

Here are the top five questions in the highest-participating specialties:

1. Neurology: How can I prevent or recognize a stroke?

2. Interventional Cardiology: How long will my stents last, and what can I expect for their durability?

3. Family Medicine: How can I choose the best primary care, manage health screenings, and address wellness topics like weight loss, chronic pain, and COVID-19 vaccination?

4. Interventional Pain Management: What are the common sources of pain, and what are the factors that affect successful treatment?

5. Dermatology: How can I best protect and care for my skin to prevent issues like skin cancer and acne?

This research captures real questions that matter to patients. It also gives doctors a powerful way to reach an engaged audience by responding to these concerns.

Revenue Opportunity for Publishers: Sell Answers to Patient Questions

For publishers, these questions are a goldmine of advertising opportunities. Here’s the strategy: approach physicians in relevant specialties, and offer them the exclusive chance to purchase the privilege of answering their specialty’s top patient question. This “Ask the Expert” model allows doctors to connect with potential patients by addressing their most pressing concerns directly in your Top Doctor’s list, strengthening their visibility and authority.

I know many offer an “Ask The Expert” section already. These questions are a tool to create scarcity and exclusivity, while tapping into the credibility of the formal survey.

Methodology for Sales

To help you close new advertisers, here’s a concise breakdown of our research process that you can use in your sales pitch:

Survey: Third-party research firm DataJoe surveyed thousands of physicians nationwide to capture questions patients ask them most often.

AI Analysis: Advanced AI identified patterns across specialties to isolate key patient concerns.

Summary Questions: We crafted concise, comprehensive questions that capture the top patient interests in each specialty.

Engagement Opportunity: Physicians gain visibility and credibility by addressing these real, patient-centered questions.

Generate Even More Revenue with the full package of “Ask the Expert” Questions

This new model is designed to help publishers generate additional revenue while providing valuable content to readers. To make it easy for you to test the market, we’ve given you the top five sample questions free, above, so you can execute immediately and gauge advertiser interest.

For the full set of questions across specialties, you can purchase additional questions from DataJoe. This physician-generated content opportunity can add significant value to your publication, driving revenue and readership alike.