DataJoe Fam Updates + Lovin That Plaque Life
A refreshing conglomeration of how things are changing and progressing with your friendly neighborhood data detectives.
1. LITERAL FAMILY UPDATE
My stepson and BFF Isaiah Simpson is now working for Kenny Katzgrau at Broadstreet.
Isaiah is the marketing manager tasked with raising awareness of Broadstreet’s “Daybreak” product.
Isaiah’s a marketer, artist, and author. (Unrelated, he and I have formed a sci fi/fantasy publishing alliance called IOTA.)
On the Broadstreet/media side, you can check out some of his flavor here:
I love this guy!
Make him happy, and thus, me happy:
Learn about Daybreak. https://broadstreetads.com/daybreak/
2. LOVIN THAT PLAQUE LIFE
As of January 2025, DataJoe managed zero plaque campaigns.
As of today we are managing 26 plaque campaigns.
Why? How? We figured out the gap between tools and results.
What do I mean? This phenomenon happens to all of us. We purchase a gym membership but don’t go. Owners purchase technology that supposedly solves a problem, but the problem doesn’t get solved.
What’s the gap?
Someone needs to own the setup, execution, and outcome.
It’s the same gap that exists in most vendor relationships.
We saw that nobody was owning the project management and marketing as it relates to plaques.
You had busy publishers who didn’t have the time/resources to architect and execute plaque campaigns.
You had providers willing to provide technology, storefronts, delivery, and logistics.
But often there was no project manager. No marketer. No owner.
So we stepped in and filled the gap.
Now we own the initiation, execution, and outcome on a revenue share basis with our partners.
Come on board and become lucky client-project #27!
3. MEDIA DATA COLLABORATIVE
The MDC is still going strong. Connecting monthly, this is my industry brain trust where media technology geniuses discuss the media landscape, make connections, discuss new business models, and raise the bar of discourse.
Pay attention to Jacob Fogg and David LaFontaine who are blazing the trail of AEO (answer engine optimization) helping pioneer the road forward. We are facing the decline of SEO and the rise of AI as the primary answer tool. This presents both a problem and a vast opportunity for publishers.
I’m betting on these two, as they work with publishers to help them become “The Answer” within their locale and area of expertise.