Empowering Local Media Through Data Insights and Relationship-Building
Johnny's recent feature on the LocalPod podcast, talking about local media.
In the latest episode of Small Press, Big Ideas, Johnny Levy sat down to share his unconventional career path, from aspiring creative to successful CEO.
DataJoe provides product consulting, tech tools, and back-office research services, helping local media outlets leverage data to drive community engagement and revenue.
Johnny also founded the Media Data Collaborative, a monthly forum where publishers and vendors discuss the future of data in media.
One key focus in the pod is empowering smaller publishers to utilize powerful data insights without costly enterprise platforms. Johnny believes the true power of data lies in fostering community connections, not just monetization.
This collaborative, relationship-first approach is a core part of Johnny’s personal mission as a "super connector." He spotlights exceptional media professionals through the People of Media series, aiming to inspire the industry to embrace a more relational business model.
Johnny’s insights in this episode demonstrate how well-curated data, coupled with a focus on community, can unlock new pathways to sustainability for local media.
We're excited to share his inspiring story with you all! You can listen to the full episode here:
Spotify
Apple Podcasts