"Face Plaque" Revenue Option
Why adding identity to award plaques is creating an easy premium upsell opportunity for publishers
THE NEXT EVOLUTION OF PLAQUE REVENUE
Over the past year we have learned something important about plaque revenue. The opportunity was never the plaque itself. The opportunity was how the plaque was positioned.
When plaques are treated like fulfillment items, they behave like commodities. When plaques are treated like recognition products, they behave like premium offerings.
That shift in thinking continues to open new revenue opportunities for publishers who are willing to test simple ideas.
One of our newest tests is something very straightforward: the Face Plaque.
WHAT WINNERS ARE REALLY BUYING
We have said this before, but it keeps proving true. Winners are not buying wood and metal. They are buying recognition.
They are buying the moment.
They are buying affirmation.
They are buying something that says this achievement matters.
We learned from an entrepreneurial publisher who showed us the success he found by enabling award winners to provide a face image to be infused into their plaque.
Shout out to Lorne London, Post City, Toronto!
This helped us understand that recognition is personal. We began experimenting with this model of letting awardees personalize their plaques in this way.
INTRODUCING THE FACE PLAQUE
Our standard premium plaque package currently sells around $320.
The Face Plaque upgrade comes in around $350. About a 10% lift.
The difference is simple. Instead of just the award name, the plaque also features the actual face of the winner.
What we are seeing is not complicated psychology.
Some buyers simply like the pride factor. They want their own image attached to their achievement.
Others immediately see the marketing value. A doctor, lawyer, or business owner can display not just the award, but the person behind the award. It creates credibility and connection at the same time.
WHY PERSONALIZATION INCREASES CONVERSION
Personalization increases perceived value. When something feels more personal, price sensitivity tends to drop.
This is not about adding complexity. It is about making recognition feel more complete.
For publishers who work with us, this creates a very clean upsell. No new product category. No new sales process. Just a premium version of something already being sold.
Small improvements like this are often the easiest revenue wins.
THE BIGGER LESSON
The lesson here is simple. Recognition becomes more valuable when it becomes personal. When a winner sees their own face attached to their achievement, the plaque stops being décor and becomes identity. That is the difference between selling objects and selling meaning. When publishers understand this difference, new revenue opportunities start appearing everywhere.
If you want to test premium plaque revenue without adding more work to your team, reach out and let’s explore a pilot together.
Want to Bring This to Your Publication?
If you are a publisher interested in bringing a fresh, entrepreneurial strategy to your plaque sales, give us a call.
Schedule a conversation with me (Johnny Levy, CEO) here:
calendly.com/connection-for-progress