New Products & Entrepreneurial Data Partnerships
At DataJoe, our mission is to help publishers turn data into meaningful products that generate revenue and engage audiences. This year has been a time of unprecedented experimentation, as we refine what it means to be an entrepreneurial data partner. For us, this isn’t just about delivering lists—it’s about ensuring these projects succeed at every level, from concept to execution to sales.
Shout out to my squad in the laboratory who make this mad science possible (thank you, Lydia and Michelle!) And here’s a special shout out to Caleb Anthony, Director of Operations, who has lead the charge in turning this company into a well-oiled machine and a hot-bed for innovation. Here’s his pic so you can print it out and kiss it.
Anyhow …
Data-driven projects come in many forms, and we categorize them based on their maturity and market presence.
Mature Products
These are projects we’ve been successfully running for 7 years or more, proven to consistently drive value for publishers. Examples include:
Top Doctors
Top Lawyers
Top Dentists
Top Realtors
Top Mortgage Professionals
These projects are well-established and trusted by both audiences and advertisers. They’ve become staples of the publishing industry, generating steady engagement and revenue.
Intermediate Products
Introduced fewer than 7 years ago but more than 2 years ago, these products are in a growth phase. They’ve shown strong potential but are still evolving. Examples include:
Best Workplaces
Top Senior Care Providers
These projects are in refinement and have the potential to expand their impact as they mature.
Experimental Products
These are entrepreneurial ventures designed to meet emerging market needs. They’ve been introduced within the past 2 years and represent the cutting edge of our innovation. Examples include:
City/Town Rankings. Ranking of actual cities by a census-driven algorithm. Fun stuff.
Physician Expert Questions. These are questions that doctors say their patients ask them most often — from a massive research campaign spanning years.
Top Mental Health Professionals
Best Wedding Vendors
Top Veterinarians
Family-Friendly Workplaces Certification
Manufacturer Certification
Small Batch Email Append.
At DataJoe, we see these categories as part of a broader mission to help publishers succeed.
Whether the product is mature, intermediate, or experimental, our focus is on market fit, credibility, and sales execution, which are the three factors that determine success. (We’ll dive into that claim soon).
By prioritizing these elements, publishers can unlock new opportunities to engage audiences and grow revenue. Let’s keep innovating together.