Plaque Revenue Program (Pricing & Components)
Your awards programs are powerful and well received, but you don’t have the resources, time, or energy to chase the long tail of plaque sales.
DataJoe is your project management, marketing, and fulfillment partner all in one.
We’ve leveraged the trust and operational excellence developed over the last 20 years of serving publishers into a high powered plaque offering that fills in the gaps left by other providers.
PROGRAM STRUCTURE (PER CAMPAIGN)
Plaque programs are structured per recognition campaign such as Top Doctors, Top Lawyers, or Book of Lists. Each campaign is evaluated independently based on winner volume and revenue potential. DataJoe contracts on a per project basis so publishers can start with one campaign and expand based on results.
ESTABLISHED AND GROWING PROGRAM
DataJoe expanded from 0 plaque campaigns in 2025 to 26 campaigns in 2026, demonstrating that we have accurately identified a need for project management + fulfillment + marketing in the plaque arena.
PRODUCT DESCRIPTION
Custom wood plaques are produced from 5/8” high density wood using in house printing and lamination. Each plaque includes high resolution artwork on pearl coated photo paper with UV protection. Available in glossy or satin finish with beveled edges. Fully customizable, ready to hang, and backed by a lifetime guarantee.
PACKAGE BASED REVENUE MODEL
Plaques are sold as packages rather than individual units. This improves average order value and simplifies the buying process. The idea is to convey this as a luxury buy, with multiple points of interest.
Standard Plaque or (Optional) Face Plaque with their own photo
Counter Card
Window Cling
Post Card
EXPECTED CONVERSION AND REVENUE RANGE
Typical planning assumption is about 10% conversion of winners.
Example:
500 winners → ~50 orders
50 orders × ~$100 publisher revenue = ~$5,000 campaign revenue
PRICING AND REVENUE SHARE
No setup fees. No minimums.
50% revenue share after production and shipping costs.
Publisher revenue typically averages about $100 per package sold.
MARKETING EXECUTION
DataJoe runs a structured four stage email campaign, provides all copywriting, supplies the ordering platform, and executes a coordinated phone outreach campaign to maximize conversion.
We see the highest yield when the publisher sends one or more of the marketing emails from its own email domain/platform, but we have made this optional in order to protect your time and energy.
PROJECT MANAGEMENT AND EXECUTION
DataJoe serves as the primary point of contact and responsible operating partner for the program. This includes order intake, custom order handling, design support, customer communication, and timeline management from launch through fulfillment. Our goal is to minimize publisher lift while ensuring the program runs on schedule.
NEXT STEP
If this looks like a fit, the next step is a short working session to review campaigns, estimate revenue potential, and confirm operational fit.
Schedule time with Johnny Levy:
CRITICAL QUESTIONS
Who handles the design for the plaques and memorabilia? DataJoe defaults to generating the designs, but gives full creative control for publishers who want this control. The goal is to make it easy and lightweight for the publisher.
How do we (publisher) get paid? DJ reconciles monthly and pays out earnings to our partners in the form of a check.
Is email effective? This program needs a multi-channel approach to be successful. That’s why DJ sends email from its own platform, conducts phone calling, and (optionally) asks publishers to send out 1-2 of the marketing messages from their own platform. Email is vastly effective when combined with variation and other mechanisms.
What if we have other contractual commitments? First of all, if a vendor is requiring exclusivity, you should be getting something significant in return. Be very suspicious of plaque contracts that make it hard to leave. DataJoe is not aware that any of the major plaque vendors have this requirement. Regardless, it would be VERY DISADVANTAGEOUS to sign a contract that gave a plaque vendor the rights to all of your campaigns; how would they even define/enforce this? If you are working with someone else, DJ isn’t recommending that you fire them. It’s better to try DJ out on a single campaign, and then decide long term from there.
What if we aren’t happy? DataJoe doesn’t put any contractual requirements on publishers. We want people to work with us who are excited to work with us. If it doesn’t work out, you are always free to leave and partner with someone else!