The Future of Publishing: Where AI Meets Data
How publishers can start to rethink their approach to data, AI, customer relationships, and the changing digital landscape.
Ever wondered how someone goes from studying rocks to helping publishers crack the code of digital transformation?
That is exactly what Greg Krehbiel did, and he recently sat down with Johnny to share his fascinating journey and insights into where publishing is headed.
In this candid chat, Krehbiel (who wrote "What is a Customer Data Platform? And Why Should I Care?") breaks down the headaches modern publishers face as they try to stay relevant in our increasingly digital world. And Greg knows his stuff! He's made a career out of translating tech-speak into plain English for publishing executives.
Here's where it gets interesting: Krehbiel painted a picture of a future where AI agents might completely change how we consume content. Instead of us hunting for articles, these AI assistants could serve up exactly what we're looking for.
Cool, right? But it raises some tricky questions for publishers about how to protect and monetize their content in this brave new world.
The conversation got particularly lively when discussing the possibility of a new tech platform that could help publishers stand their ground against tech giants. As Krehbiel puts it, the technology isn't the hard part – it's getting enough publishers on board to make it work.
Whether you're a publishing veteran or just curious about where digital media is heading, this conversation offers a refreshingly down-to-earth take on some pretty complex issues.
You can watch the whole thing on YouTube here!
If you end up listening, please let us know what you think! You can respond directly to this email, or send an email to johnny@datajoe.com.