Group Session: Next Step for Media (MDC)
Second session of the Media Data Collaborative. "What's the MOST important baby step for media publishers right now?"
Key Words, Always: Media | Data | Engagement | Revenue!
Mission of This Newsletter: Equipping hungry, innovative media publishers with the best resources for growing engagement and revenue from their most powerful asset: THEIR DATA.
We wrestle withe the big questions around Media Transformation and the role of data in this transformation.
ROUND TWO!
For the second time, we gathered the heavy-hitting thinkers in regards to Media + Data + Engagement + Revenue. We come together monthly with two goals:
Foster Collaboration. This is a space for us to meet geniuses in the realm of Media + Data so we can collaborate for big wins.
Benefit Media. Generate benefit for media companies overall by leveraging each other's strengths to create value for publishers. We wrestle withe the Big Questions around Media Transformation, and the role of data in this transformation.
Media Data Collaborative Participants: Johnny Levy, Guy Tasaka, Joel Hughes, John Garrett, Kenny Katzgrau, Jacob Fogg, Caleb Anthony, Blair Barna, Marta Loeb, and Jason Martin. Connect with these folks on LinkedIn!
WATCH THE SHOW!
In the video below, we have an intense and rousing conversation about:
Who we are, and each person’s specialization.
The first baby step that every media publisher must take in this age of transformation.
The nature of media publishing: What is the CORE ASSET of any media publisher, once you strip away all the noise and distraction?
KEY TAKEAWAYS
#1. “THE ESSENTIAL MINDSET”
The burning question for MDC#2 was "What is the most important 'baby step' for a media publisher to take right now? What is the SIMPLE principle behind this step?" The answers all had "mindset" in common:
-- A mindset of curiosity. (John Garrett)
-- A mindset shift away from "selling ads" and towards "creating value." i.e., using the institutional journalistic ninjitsu of "asking questions" to not only drive the sale, but to drive true understanding and results. (Kenny Katzgrau)
-- A mindset of hope. Belief that there is a bright future for media. (Marta Loeb)
-- A mindset of willingness to throw away the old ways that don't make sense in the new economy; doing the hard work of looking at your enterprise as a startup, and embracing the freedom and possibility of that. (Joel Hughes)
#2. “THE TRUE ASSET”
We also answered the question, "What is the core asset of a media publisher?" We got many different answers, but there was a common thread running through all of them.
-- TRUST (brand, authority, relationship, community, audience.)
-- CONTENT (information, etc., which seems to be a means of achieving the former.)
#3. ASSETS AND ACTIONS!
Follow Guy Tasaka, and familiarize yourself with his framework of Local Media 1.0, 2.0, and 3.0 here:
Check out John Garrett’s picks of newsletters and podcasts that will fan the flames of your curiosity and innovation in the world of media: