[I originally published this interview on my Superpower Quest platform, but republished it here because of its relevance to publishers as small/midsized business owners]
Hero Profile
Name: Jonathan Liebert
Company: Better Business Bureau of Southern Colorado
Title: CEO, Author of Thought Partner
Industry: Nonprofit Leadership, Social Entrepreneurship, AI Education
Core Drive: Progress
Power Words: Visionary, Integrative, Strategic, Adaptable, Impact-driven
Three Main Takeaways
Purpose and profit belong together. Social entrepreneurship proves businesses can generate revenue while advancing meaningful social impact.
AI is a multiplier, not a replacement. It amplifies either shallow thinking or deep wisdom depending on how it’s used.
Adaptability is essential. In a rapidly shifting economy, those who learn quickly and think critically will lead.
Journey
Jonathan Liebert’s path reflects a growing conviction that business can be more than transactional. As CEO of the Better Business Bureau of Southern Colorado, he operates at the intersection of trust, leadership, and community impact. His work extends beyond traditional nonprofit models into a hybrid space where mission and margin work together.
Over time, Jonathan recognized a deeper calling: equipping leaders to navigate change. His exploration of social entrepreneurship revealed that businesses could serve both economic and social purposes. That insight expanded further with the rise of artificial intelligence. Rather than resisting it, he leaned in, learning how to think with AI, not just use it.
Today, Jonathan teaches social entrepreneurship and AI literacy, helping others adapt to what he describes as a new economic age. His journey is marked by curiosity, courage, and a commitment to helping others step into meaningful, future-ready work.
Calling & Ideal Collaborators
Jonathan serves small business owners, nonprofit leaders, and emerging entrepreneurs who want to create real impact without sacrificing sustainability. He is especially passionate about those who feel stuck between making money and making a difference.
Through education, consulting, and community leadership, he helps them build models that do both—equipping them to thrive in complexity while staying anchored in purpose.
Big Dream
Jonathan envisions a world where business becomes a primary force for good. He aims to:
Empower leaders to integrate purpose and profit seamlessly
Equip communities to use AI ethically and effectively
Build systems where economic success fuels social transformation
Collaborate
Connect with Jonathan and explore his work:
Website: https://www.bbb.org/local-bbb/bbb-of-southern-colorado
LinkedIn: https://www.linkedin.com/in/jonathan-liebert-96918112/
Book: Thought Partner: https://www.amazon.com/Thought-Partner-Fusion-System-Collaboration/dp/B0GB2NZ83S
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Affirmations
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*I use AI in the production/refinement of some written content. See my boundaries for ethical AI usage in the content I create: https://datajoe.substack.com/p/ai-policy
