Substack co-founder Hamish McKenzie shares his journey, his vision for the future of media, and why empowering creators with ownership is key to rebuilding trust and sustaining journalism.
Got to say I really enjoyed this interview. My favorite analogy in the talk is trying to remember the values that got us into media and journalism in the first place. In a solopreneur media context the personal brand can stand for something and that journey has added weight.
Having the architecture to scale something aligned with our own values is more aligned wittlh Millennial, gen Z and Alpha cohort sensibilities.
It's a time of great experimentation while recognizing that a pure play subscription revenue business is difficult to scale by itself. I'll be the first to tell you bro the flywheel matters more than you think and we were all once on the honeymoon sugar train when we first showed up to the platform.
But the reality of media is more than picking a niche or growing a subscriber list. It's more than the stable luxury of a thriving subscription business.
"I'll be the first to tell you bro the flywheel matters more than you think and we were all once on the honeymoon sugar train when we first showed up to the platform." I am feeling this, for sure. It's a labor of love -- and if it's not, then you won't last. Thank you for taking the time Micheal! Excited to meet you at some point!
Got to say I really enjoyed this interview. My favorite analogy in the talk is trying to remember the values that got us into media and journalism in the first place. In a solopreneur media context the personal brand can stand for something and that journey has added weight.
Having the architecture to scale something aligned with our own values is more aligned wittlh Millennial, gen Z and Alpha cohort sensibilities.
It's a time of great experimentation while recognizing that a pure play subscription revenue business is difficult to scale by itself. I'll be the first to tell you bro the flywheel matters more than you think and we were all once on the honeymoon sugar train when we first showed up to the platform.
But the reality of media is more than picking a niche or growing a subscriber list. It's more than the stable luxury of a thriving subscription business.
"I'll be the first to tell you bro the flywheel matters more than you think and we were all once on the honeymoon sugar train when we first showed up to the platform." I am feeling this, for sure. It's a labor of love -- and if it's not, then you won't last. Thank you for taking the time Micheal! Excited to meet you at some point!