A "Sandbox" establishes the vision, direction, and execution of an initiative. It's a written manifesto encapsulating the core of the endeavor, providing structure and clarity. It helps participants clearly define what belongs inside or outside the sandbox, and hold each other accountable to a clearly understood vision. (Attribution to Nate Ullrich for the Sandbox construct.)
The following is the sandbox for the Media Data Collaborative, a group dedicated to helping media leverage data for revenue.
CULTURE
Rising Tide. We believe “a rising tide lifts all boats.” Everything we do is tied to creating value and mutual benefit.
PRINCIPLES
These core principles govern our priorities for operation.
Hungry. We are publishers, providers, enthusiasts, and sages united in a desire for mutual progress and industry success. We are passionate to make a difference.
Concrete. We are committed to turning visionary ideas into practical action.
Slingshot. We aim to “slingshot” each other, and our media clients and friends, forward. We want to be a force for actual, not theoretical, progress.
Generous. We come to give, learn, and discover excellence in one another.
MISSION
Helping media leverage data for revenue.
FOCUS
Monthly Mastermind
A monthly get-together of the hungriest and sharpest minds in the media-data space. We tackle current issues, data concerns, next steps for mid-size publishers.
Weekly Newsletter
The outflow of the Mastermind. Get a snapshot of the conversation, topics covered, and solutions brainstormed.
People of Media
Interviews with people in the media space. These interviews have a sharp focus on the concrete. What problems are media facing, and how have they solved them? Peek behind the curtain here.
Strategic Introductions & Testimonials
Collaboration and generosity are at the heart of who we are. Get connected with the right people who can slingshot you to the next level.
We believe that the right relationships will help raise the tide for all of media.
PHILOSOPHY
The MDC is built on trust. We focus on the intersection of media, data, and revenue, aiming to help media leverage data for growth. We exercise the characteristics of generosity, hunger, and concreteness with a desire to “slingshot” each other, and media, forward into a successful future.
As both benefactors and beneficiaries, we believe that benefiting each other benefits the entire media industry. We want to be part of the rising tide that lifts all boats together.